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cameron January 13, 2020 0 Comments

Creating Better digital products

As the world becomes increasingly complex, the need for innovative solutions has never been greater. Design thinking is a creative problem-solving approach that has gained popularity in recent years for its ability to help organizations develop innovative solutions to complex problems. In this guide, we will explore what design thinking is, how to apply it, and why it is great.

What is Design Thinking?

Design thinking is a human-centered approach to problem-solving that emphasizes empathy, creativity, and collaboration. It involves understanding the needs of the user and developing solutions that meet those needs in a practical and effective way. Design thinking is not just for designers; it is a process that can be applied to any field, including business, healthcare, education, and government.

How to Apply Design Thinking

Design thinking is a cyclical process that involves five stages: empathize, define, ideate, prototype, and test.

  1. Empathize: The first stage of design thinking involves understanding the needs and perspectives of the user. This involves observing, listening, and engaging with the user to gain a deeper understanding of their needs, wants, and challenges.
  2. Define: In the second stage, the insights gathered during the empathize stage are used to define the problem. This involves synthesizing the information gathered and developing a clear problem statement.
  3. Ideate: The ideate stage involves generating a wide range of ideas to solve the defined problem. This stage is all about quantity over quality, and all ideas are welcomed, no matter how crazy they may seem.
  4. Prototype: In the fourth stage, the best ideas generated in the ideate stage are developed into prototypes. These prototypes can take the form of sketches, models, or even digital simulations.
  5. Test: The final stage involves testing the prototypes with users to gain feedback and refine the solutions. This stage is all about iteration and refinement, as the feedback gathered is used to improve the prototypes until they meet the needs of the user.

Why Design Thinking is Great

Design thinking is a powerful tool for innovation for several reasons:

  1. User-Centered: By putting the needs of the user at the center of the process, design thinking ensures that the solutions developed are practical and effective.
  2. Creativity: The ideation stage of design thinking encourages creativity and out-of-the-box thinking, leading to innovative solutions.
  3. Collaboration: Design thinking emphasizes collaboration and cross-disciplinary teamwork, leading to more comprehensive and holistic solutions.
  4. Iterative: The cyclical nature of design thinking means that solutions are constantly refined and improved, leading to better outcomes.


Design thinking is a powerful problem-solving approach that can help organizations develop innovative solutions to complex problems. By putting the needs of the user at the center of the process, encouraging creativity and collaboration, and emphasizing iteration, design thinking can lead to practical and effective solutions. Whether you are a designer or not, design thinking is a valuable tool for anyone looking to solve complex problems and drive innovation.

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